Nespresso
Nespresso puts tasting at the heart of the customer experience, offering current and future Nespresso customers a coffee when they come to the store. To achieve a closer relationship with customers, they are invited to talk to coffee specialists for a personal, multi-sensory experience. Customers are invited to discover the different varieties of coffee, their origins and the terroirs, learning the art of tasting under the watchful eye of coffee experts. The whole concept has been changed: the store becomes a place for living and exchange.